Inbound Marketing is a methodology for making an effective marketing
It consists of attracting prospects, making them fall in love, converting them into customers and even retaining them, using valuable content that helps them solve their problems or achieve their objectives at each stage of the business cycle.
What is an Inbound Marketing Strategy?
The Inbound methodology consists of 3 stages and 2 fundamental pillars:
- Content generation to answer to all the questions or needs that a potential customer may have
- The creation of a bond of trust between your potential customers and the brand/product
First stage
To attract you need to have digital visibility; this means, appear when people are looking for a product or service like yours.
To achieve this, a good search engine positioning (SEO) strategy is required, and of course produce content that helps customers solve their problem or achieve their goal too.
At this stage, the most important task is to understand the potential customer throughout their buying cycle (who is he? What is he looking for? Where is he looking for it? etc.) since the website, blog and social networks must have the necessary content to attract and generate value to potential customers.
Second stage
Once the prospects are on your website or social networks, it is important to differentiate yourself from the competition, generating more value and earning their trust.
If the potential client perceives that you can help him solve his problem or achieve his goals, a personalized interaction will be generated, either through a phone call, a communication via chat or looking for a face-to-face appointment.
When this happens, and it is considered that there is a purchase intention, it can be said that the potential customer has become a prospect or a lead.
At this stage, the relationship between the company and the lead can take from a few hours or many months to establish, but in any case, this relationship must be constantly nurtured and professionally managed with the goal of turning it into a closed sale.
Third stage
If a lead considers that your company or product is the best solution to a problem or the best option to achieve a goal, then they will decide to buy.
From this moment on, the delighting stage begins, in which the focus must be placed on service, in order to fulfill the "promise" of sale; with this, you can open the door to more recurring sales from the same client or obtain a recommendation from this client to obtain another.
Therefore, if the delight stage is fulfilled correctly, the stage of attracting a new account will follow, and with this a virtuous circle that produces sales increases in a sustained way.
How can we help you?
As in life, everything that is worthwhile usually implicates tons of work, so as an Inbound Marketing project.
People
We help you lower costs, since we have specialists for each type of task required.
Strategy and Process
We help you get faster results, because we have done more than 60 Inbound Marketing projects and we have a 100% proven process.
Technology
We work with the most advanced sales and marketing technology platforms in the world, such as Hubspot, Salesforce, Eloqua, etc.
Strategy and Process
"Strategy without tactics is the slowest way to victory.
Tactics without strategy are the noise before defeat."
- Sun Tzu
