It doesn't matter how well your brand is positioned or how good was
the lead generation
If your sales closing rate is poor, the marketing efforts are of no use
For us at Cliento, any project should be measured with sales results
To bring innovation to the commercial process and maximize success in closing sales, at Cliento we
work on 3 key aspects:
- Sales team training
- Incorporation of digital technology
- Business process optimization
Our solution to keep improving your sales closing ratio has a lot to do with the potential that decisions based on data can provide, hand in hand with the understanding of psychology and human behavior.
CRM
Having a Martech (marketing technology) platform that allows you to see the status of each of your prospects and clients in real time, from any mobile device, is the golden dream of any modern company.
At Cliento we have evolved with the use of CRM platforms until we found Hubspot, the best platform today.
Through Hubspot we align marketing activities with sales activities and give the commercial process greater visibility, this is the beginning of a robust process that facilitates success in closing sales.
Sales Enablement
This is a very innovative practice in the world of sales and marketing, which is gaining strength every day in companies that seek excellence in the management of their commercial process.
Sales Enablement refers to the set of actions that need to be implemented in the sales team to facilitate a valuable conversation with prospects and customers and help them move through their buying cycle.
The goal of Sales Enablement is to prepare your sales team with the necessary knowledge...
- Specific to the situation of each sale
- At the right time
- In the right place
- Customized to the client's needs
Growth Marketing
It is becoming more and more common to hear terms such as: "Growth Hacking" or even "Chief Growth Officer”. In the world of startups (Silicon Valley) a few years ago it became fashionable to talk about growth and not so much about sales.
However, unlike the concept of hacking, Growth Marketing is nothing more than data-driven marketing, applied in the strategic process of generating demand.
eCommerce
For all companies that carry out online transactions, the closing of sales has a low level of human relationship (at least that is what is preferred) therefore an extra effort is required in the content and in general in the user experience (UX ) of the websites.
At Cliento, we help eCommerce projects to increase their sales closing through content marketing, growth marketing and the implementation of automation and CRM platforms.
Learn more about digital marketing on our Blog
El SEO internacional es una de las formas más efectivas de aprovechar la búsqueda orgánica y llegar a audiencias objetivo en diferentes países.
Ir al artículo >Por medio de una estrategia SEO enfocada en crecimiento en Latinoamérica la compañía consiguió posicionarse en 5 países clave de la región para sus ...
Ir al artículo >Al realizar compras en línea, es común encontrar sugerencias de productos alternativos o complementarios. Esto tiene el objetivo de inspirar a los ...
Ir al artículo >